Cracker Barrel CEO Nearly Cries Over Rebrand Firestorm In Pathetic New Interview

Cracker Barrel CEO Nearly Cries Over Rebrand Firestorm In Pathetic New Interview

The revival is officially on at Cracker Barrel. Months after being roasted over her woke Rachel Maddow glasses, deleting the beloved Uncle Herschel from branding and turning the interior of Cracker Barrel's into farmhouse chic to win over Millennial country girls, the company decided it was time to sit down and do an interview. Enter Christian conservative commentator Glenn Beck. Let's face it, you can't have a revival amongst Christians in the …

Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast

“I feel like I’ve been fired by America,” says Cracker Barrel CEO Julie Masino, in a vulnerable tell-all that goes behind the scenes into the explosive Cracker Barrel rebrand which Glenn describes as “stupid from start to finish.” In August 2025, Cracker Barrel unveiled a minimal new logo with modern fonts, cozy colors....no nice old man....and no BARREL for him to lean on. But it wasn’t just the logo; the restaurant chain was also getting a “mo…

Cracker Barrel CEO Admits She’s Made Huge Mistakes With The Brand

Making mistakes is a big part of being human. No one is perfect, and even those with the best intentions sometimes swing and miss. Cracker Barrel CEO Julie Masino had big visions for the brand. She began store remodels and logo changes, but the people spoke up and did not like it. At first, it seemed like the new and improved Cracker Barrel would be the future of the beloved restaurant. But as the backlash continued, Julie did what other CEOS ma…

Cracker Barrel CEO Says She Was 'Fired by America' After DEI Disaster - Charisma Magazine Online

Cracker Barrel’s shareholders delivered a clear verdict this week: the company’s DEI-tinged rebrand and cultural drift were rejected outright. At the annual meeting, shareholders elected nine of 10 board nominees, including CEO Julie Felss Masino. Immediately after the vote, independent director Gilbert Dávila — whose background in DEI and multicultural marketing had drawn growing criticism — resigned. The board thanked him for “five years of se…

Cracker Barrel Shareholders Oust DEI Executive Over Controversial Logo

Cracker Barrel shareholders oust DEI executive Gilbert Dávila after a backlash over the chain's controversial logo redesign.