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Cracker Barrel scraps new logo design, keeps 'Old Timer' after outrage from customers, Trump
Cracker Barrel reversed its $700 million rebrand after a $100 million stock drop and customer backlash, reaffirming its traditional values with the return of the iconic 'Old Timer' logo.
- Cracker Barrel, a Lebanon, Tennessee restaurant chain, announced on August 26, 2025, that it is dropping its new logo and restoring the traditional "Old Timer" design.
- The decision followed widespread backlash on social media and from customers and Trump who criticized the modern logo for abandoning the chain’s heritage and called it generic and bland.
- The company unveiled the new simplified, text-only logo on August 19 as part of a $700 million effort to modernize its brand across more than 660 locations in 45 states.
- Cracker Barrel acknowledged the feedback and recognized that it could have communicated its identity and values more effectively, while confirming it will retain the image of the man with the barrel.
282 Articles
282 Articles
Did Trump persuade Cracker Barrel to cave and scrap new logo?
LEBANON, Tennessee — Cracker Barrel Old Country Store has scrapped its newly unveiled minimalist logo after a wave of backlash from customers and a public nudge from President Donald Trump, Reuters reported.
Ottumwa Courier
Cracker Barrel is keeping its old-time logo after new design elicited an uproar
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. In a post on its website, Cracker Barrel said it will retain its old logo,…
"FIRE THE CEO!" — Steak 'n Shake Goes SCORCHED EARTH on Cracker Barrel after Their Logo Faceplant | The Gateway Pundit | by Jim Hᴏft
Cracker Barrel’s latest “modern rebrand” has gone down in flames, and Steak ’n Shake is leading the charge in calling out what millions of Americans are already saying: Fire the CEO.
After right-wing backlash, Cracker Barrel says it will get rid of its new logo - WSVN 7News | Miami News, Weather, Sports
New York (CNN) — After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm …
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