US Edition
Cracker Barrel removes Pride and DEI pages from official website
Cracker Barrel reversed its rebranding after conservative backlash, restoring its classic logo and removing LGBTQ+ and Diversity, Equity, and Inclusion content to align with customer preferences.
- Cracker Barrel has reversed its decision on a new logo after significant backlash, returning to its iconic "Old Timer" design.
- Sardar Biglari, a major shareholder of Cracker Barrel, publicly criticized the company for poor brand decisions.
- Cracker Barrel's stock value initially dropped by $90 million due to the failed rebranding, but recovered after reverting to the original logo.
- Biglari's previous attempts to influence Cracker Barrel's board through proxy fights have mostly failed, though he did manage to place one nominee in 2022 due to a standstill agreement.
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56 Articles
The Cracker Barrel Crack-Up: Lessons for Christians
The tactics that forced the new woke CEO of a wholesome American company to abandon plans to transform it into a progressive, anti-family counterfeit should be a blueprint for how conservative Christians can reclaim cultural ground. Over the last two weeks, Cracker Barrel Old Country Store took America on a rollercoaster of corporate self-sabotage. As […]
Cracker Barrel’s sales took hit before it went back to old logo
Sales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage fanned by the president.
·Toronto, Canada
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Coverage Details
Total News Sources56
Leaning Left14Leaning Right17Center6Last UpdatedBias Distribution46% Right
Bias Distribution
- 46% of the sources lean Right
46% Right
L 38%
C 16%
R 46%
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