Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Ratings Are Rising

Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Ratings Are Rising

Cracker Barrel Old Country Store has reported a sharp drop in profits during the second quarter of fiscal 2026, with net income falling 94 per cent compared with the same period last year. According to financial results released on 4 March, the restaurant chain earned $1.3 million (about £966,500) for the quarter, down from $22.2 million (about £16.5 million) a year earlier. Total revenue for the quarter ending 30 January 2026 reached $874.8 mil…