Cracker Barrel gives update on efforts to bring back diners after logo debacle

Exclusive | Cracker Barrel shares soar on improved customer satisfaction, but cook warns chain has started to cut corners

Cracker Barrel's push to improve its cooking and drop its failed "woke" rebranding have brought back customers and boosted the company's stock, but a veteran cook told The Post the chain is sliding back to the lazy practices that got it in trouble last year.

Cracker Barrel gives update on efforts to bring back diners after logo debacle

Diners are steadily coming back to Cracker Barrel following the blowback on a proposed logo change in 2025. The chain is still showing decreases but is recovering faster than expected, according to an article by National Restaurant News.

Cracker Barrel Walked Back the Woke — and It’s Working

It was just last summer when Cracker Barrel executives offended legions of diehard fans by announcing plans to scrap their logo, deep-six fan favorite menu items and reimagine the vibe of the famed restaurant and country store. It was all driven by a desire to be perceived as being more hip, less conservative and more politically neutral.  The strategy backfired badly.  Naturally, Cracker Barrel didn’t set out to drive their loyal fans away, but…