Cracker Barrel CEO Julie Masino to Step Down, David Deno Named Successor
David Deno will take over as CEO after a rebranding backlash that wiped nearly $100 million from Cracker Barrel’s value, the company said.
- Cracker Barrel CEO Julie Felss Masino will step down in mid-August, the company announced on Monday, with David Deno, former CEO of Bloomin Brands, named as her successor.
- Felss Masino's departure follows turmoil surrounding Cracker Barrel's recent strategic changes, as critics labeled the company's rebrand "woke," sparking debate among traditional customers.
- Deno previously served as CEO of Bloomin Brands, the parent company of Outback Steakhouse, bringing restaurant leadership experience to stabilize operations and reconnect with guests.
- In a news release, Deno praised Cracker Barrel as an "iconic American brand," stating his commitment to "unlocking the full potential" of the company for future growth.
- The leadership transition occurs as Cracker Barrel navigates competitive pressures, with management aiming to leverage the restaurant's reputation for warm hospitality to reconnect with guests across generations.
197 Articles
197 Articles
Cracker Barrel CEO Out After Alienating Loyal Customers with Controversial Changes
Cracker Barrel CEO Julie Masino is stepping down after a three-year tenure following her disastrous attempt at rebranding, from which the iconic restaurant chain still has not fully recovered. Masino’s […] The post Cracker Barrel CEO Out After Alienating Loyal Customers with Controversial Changes appeared first on The Western Journal.
So, The Cracker Barrel CEO Is Now Gone?
Source: Joe Raedle / Getty So, The Cracker Barrel CEO Is Now Gone? Tony Katz I don’t follow Cracker Barrel as closely as others… She gets a 4.6 million dollar payout, which is exactly the amount Matt Bair would get if he should step down. Source: Matt Bair / Matt Bair 4.6 million. You tried to rebrand the whole company and you still get five million dollars? Listen to “So, The Cracker Barrel CEO Is Now Gone?” the discussion in full here:
“I Feel Like I’ve Been Fired by America”: Cracker Barrel’s CEO Steps Down a Year After Its $100 Million Logo Disaster
Julie Masino told a conservative radio host she felt fired by America, then survived a shareholder vote to keep her job. So why is she leaving Cracker Barrel now, a year after the logo that shook a company and a culture?
Coverage Details
Bias Distribution
- 61% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
