CR CX Convos: Live from PegaWorld 2025 with Tara DeZao
Summary by constellationr.com
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CR CX Convos: Live from PegaWorld 2025 with Tara DeZao
AI isn't about replacing marketers - it's about empowering them. Constellation analyst Liz Miller sits down with Pegasystems product marketing whiz Tara DeZao to discuss marketing transformation through AI partnerships and ushering in the next wave of collaborative CustomerExperience. Key takeaways: 📌 AI helps overcome the 'blank page' challenge 📌 Authenticity remains at the heart of great marketing 📌 Decisioning trumps data overwhelm 📌 C…
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