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CFL Signs Six-Year Broadcast Agreement with Bell Media, DAZN and YouTube

On Thursday, the CFL announced a six-year extension with Bell Media to remain its majority broadcaster, adding DAZN Canada and YouTube as new partners to expand its global reach.
The league is entering the final season of its previous six-year Canadian broadcast agreement with TSN, which paid an average of $50 million annually. Starting in 2027, TSN will continue broadcasting 60 regular-season games, six playoff contests, and the Grey Cup.
DAZN Canada will exclusively introduce Saturday Night Football and a playoff game, while YouTube will carry live pre-season games and an All-Access unscripted series. The Grey Cup will also be simulcast on CTV and Crave, with RDS maintaining French-language rights.
Outside of Canada and the U.S., DAZN becomes the official global broadcaster for all games, while the CFL's American broadcast contract with CBS Sports Network expires after the 2026 season.
The partnership aims to boost platform discoverability, expand livestream content, and increase accessibility to the CFL's historical game archive, though the league did not divulge specific financial figures.

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