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Cox study shows gaps in consumer and dealer perceptions of AI, digital retailing
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Cox study shows gaps in consumer and dealer perceptions of AI, digital retailing
Is artificial intelligence the future of auto retailing? The answer to that question depends on whom you ask. Cox Automotive’s Digitization of Automotive Retail Study found an enormous gap between what consumers and car dealers believe will happen. The study, which surveyed 2,193 consumers and 385 franchise dealers, showed 83% of the consumers said the rise of technologies like AI will impact the way they purchase vehicles over the next 10 years…
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