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Coventry Surpasses $100 Million in Enhanced Cash Value

  • On May 20, 2025, Coventry revealed that its Enhanced Cash ValueSM program had surpassed $100 million in total value in Fort Washington, Pennsylvania.
  • The program launched earlier and addresses high demand from advisors and policyowners for faster, better alternatives to cash surrender value.
  • ECVSM allows policyowners to unlock more value from Universal Life policies without medical records or underwriting and provides valuations within 24-48 hours.
  • CEO Reid Buerger said the "momentum we've seen so far is remarkable" and described ECVSM as delivering "speed, simplicity, and certainty."
  • Coventry’s achievements in longevity-linked deals, totaling tens of billions, have created new avenues for revenue and enhanced connections for both consumers and financial professionals.
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Coventry Surpasses $100 Million in Enhanced Cash Value

FORT WASHINGTON, Pa., May 20, 2025 /PRNewswire/ -- Coventry today announced that it has exceeded more than $100 million in Enhanced Cash ValueSM (ECVSM) since the program launched, signaling extraordinary demand from advisors and policyowners seeking a faster and more…

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TBNweekly broke the news in on Tuesday, May 20, 2025.
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