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Meta faces row over plan to use European data for AI
- Austrian privacy group NOYB, led by Max Schrems, sent a cease-and-desist letter on May 14, 2025, to Meta over plans to use European personal data for AI training starting May 27.
- Meta intends to rely on GDPR's ‘legitimate interest’ to process data from about 400 million European Instagram and Facebook users, though NOYB disputes this justification and calls for explicit consent.
- Meta plans to exclude messages and information from accounts belonging to individuals under 18 and offers users the option to opt out through a designated form; however, its intent to share AI training models with external parties has drawn criticism due to prior EU decisions rejecting the company's assertion of a 'legitimate interest' for comparable data practices.
- Schrems warned that if each of the 400 million users claimed roughly €500 in non-material damages, liabilities could exceed €200 billion, while emphasizing Meta’s approach is ‘neither legal nor necessary.’
- NOYB plans to seek an injunction under EU collective redress and highlights ongoing legal risks for Meta, as both parties prepare for possible court action amid broader EU privacy enforcement.
36 Articles
36 Articles
Meta wants your smile, squats, and small talk — and it's paying $50 an hour to scan them
Mark Zuckerberg is all in on the metaverse.MetaMeta is recruiting people to record facial expressions and small talk to help build virtual avatars.It's for "Project Warhol," which is run by the data firm Appen, and pays $50 an hour.Meta's Reality Labs has lost $60 billion since 2020, and it sees 2025 as a make-or-break year.What's in a smile? If you're training Meta's virtual reality avatars, it could be $50 an hour.The tech giant is recruiting …
Austrian Group Questions Meta’s ‘Legitimate Interest’ In Using EU Data For AI, Threatens Legal Action Over $200 Billion: '...Making Money Is More Important Than The Rights Of Its Users' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Austrian advocacy group, NOYB, is gearing up to seek an injunction against Meta Platforms (NASDAQ: META), potentially leading to billion-euro damages claims. This action comes as a response to Meta's plans to use Europeans' personal data for AI training.
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