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Court Bans Supermarket Lidl "Immediately Permanently 500 Products Cheaper"
Discount promotions have long been part of everyday life in the supermarket. Red price tags, large percentage signs and formulations such as "permanently cheaper" are supposed to convey the impression that customers can save immediately. However, not every action keeps what it promises at first sight. Again and again traders get into the criticism, because price advantages are presented unclearly or only relativize themselves after a closer look…
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Discount promotions have long been part of everyday life in the supermarket. Red price tags, large percentage signs and formulations such as "permanently cheaper" are supposed to convey the impression that customers can save immediately. However, not every action keeps what it promises at first sight. Again and again traders get into the criticism, because price advantages are presented unclearly or only relativize themselves after a closer look…
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