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Could a cost-slashing small-car category actually work in Europe?
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Could a cost-slashing small-car category actually work in Europe?
Some of Japan's best-sellers are kei cars - like the Nissan Sakura Since 2019, Europe has lost 48 sub-€15k cars - but a new small car category could revive the segment Back in 2014, Suzuki offered Europeans a choice of three low-cost city cars of the type that made its reputation: the Splash, Celerio and Alto. Ten years later the brand is still a leader in the field in both India and Japan, with a wide choice of basic mobility on offer. But in …
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