Costco ties digital personalization to $470M in sales growth

Costco ties digital personalization to $470M in sales growth

Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

Costco Says No Special Dividend Yet as Digital Personalization Drives $470 Million in Sales

Costco reported net sales of $68.24 billion and net income of $2.04 billion for the quarter, both above analyst expectations. The company ended February with $17.38 billion in cash but said there are no current plans for a special dividend. E-commerce sales driven by new digital tools topped $470 million. Shares rose about 0.4% in early Monday trading. The post Costco Says No Special Dividend Yet as Digital Personalization Drives $470 Million in…