“Costa del Faro, People Who Shine”: the new city brand of Santo Domingo Este

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“Costa del Faro, People Who Shine”: the new city brand of Santo Domingo Este

The Lighthouse to Colón was the setting for the launch of the new brand city of Santo Domingo Este, in the province of Santo Domingo, in order to project the municipality as a tourist, investment and business destination. “Costa del Faro, People Who Shine” is the motto chosen by the Mayor's Office. According to Mayor Dío Astacio during the presentation ceremony, this “reflects the identity and historical richness of the municipality, which is ri…