Greece: Cosmote Telekom Becomes Telekom
27 Articles
27 Articles
Telekom's global strength, economies of scale, access to innovative technologies, and international partnerships are behind OTE's new brand
Greece: Cosmote Telekom becomes Telekom
OTE Group’s Greek commercial brand, Cosmote Telekom, will henceforth be known as just Telekom. The rebranding is intended to create new opportunities for next-generation digital experiences, products and solutions. Enhanced international integration and the leveraging of shared powerfrul synergies seek to generate even value for both customers and the society in Greece. “Europe is a […]
Deutsche Telekom eyes synergies from Greek move
Cosmote Telekom began a rebrand which will see it drop the first half of its name to match consumer operations run by its parent company’s majority shareholder Deutsche Telekom. Cosmote is owned by OTE Group, an entity the German operator group has a 55% stake in. Change of the moniker and use of its associated Magenta colouring is set to be gradually introduced across the country with the transition set to be marked on 8 September with a commun…
The transition to the new brand identity was announced last June, with a timeframe of the second half of 2026. Cosmote's brand identity is going down in history, as OTE proceeds with the full adoption of the name and logo of its parent company Telekom in the Greek market. The change gradually concerns all products, services, stores and digital points of contact with customers, marking a new period for the telecommunications group. The transition…
A page in history is turning for Cosmote, as OTE proceeds with the gradual replacement of Cosmote’s brand identity with the Telekom name and logo in the Greek market. The change was announced last June, with the plan predicting that the transition will begin in the second half of 2026. Now the […]
The transition has already begun and will be completed on September 8 – New name for network, stores, applications and services
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