Cornerstone announces CXA, a ‘new-age entertainment and talent agency’ led by Bunty Sajdeh and Prarthana Ajmani : Bollywood News

Bunty Sajdeh and Prarthana Ajmani launch CXA following separation from Karan Johar’s talent venture

New Delhi: Bunty Sajdeh and Prarthana Ajmani have announced the launch of CXA, a joint venture described as a “new age entertainment and talent agency” in India. The collaboration between Cornerstone, an Indian brand and talent management firm, and Armour Entertainment, led by Prarthana Ajmani, was announced with actor Tiger Shroff joining as the first talent under the new entity. The venture comes in the wake of the reported separation between …

Cornerstone Launches CXA, a ‘New-Age Entertainment and Talent Agency’ Led by Bunty Sajdeh and Prarthana Ajmani - CineTalkers

Cornerstone, one of India’s premier brand and talent management firms, has joined forces with Armour Entertainment, led by Prarthana Ajmani, to announce a strategic partnership that ushers in a new chapter for both agencies. As part of this collaboration, Bollywood star Tiger Shroff has been signed as the agency’s first talent. This alliance signals a sharp focus on the rapidly evolving entertainment and talent landscape amid industry shifts. Sp…

Cornerstone announces CXA, a ‘new-age entertainment and talent agency’ led by Bunty Sajdeh and Prarthana Ajmani : Bollywood News

Cornerstone, one of India’s leading brand and talent management companies, and Armour Entertainment, led by Prarthana Ajmani, have announced a strategic partnership, marking a new phase in the long-term plans of both agencies. As part of the alliance, Bollywood actor Tiger Shroff has been signed as the first talent.The collaboration points to a renewed focus on the evolving entertainment and talent ecosystem at a time of industry change. It refl…