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Etsy, Shopify Among Early Partners for Microsoft’s Copilot Checkout

Summary by RetailWit
Microsoft is following ChatGPT’s lead with the debut of checkout capabilities in its AI-powered assistant Copilot. Among the launch partners for the experience are PayPal, Shopify, Stripe and Etsy, all of which also are early partners for ChatGPT’s Instant Checkout. Shoppers can now complete purchases directly in Copilot conversations, without being redirected to an external site, from brands including Urban Outfitters, Anthropologie and Ashley …
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With partners like PayPal, Shopify or Etsy, Copilot Checkout promises fast and secure payment.

After OpenAI and Google, it's Microsoft's turn to accelerate on the conversational trade. The publisher has just announced Copilot Checkout, a new feature that allows you to browse, compare and buy products without ever leaving Copilot's chat interface. A strategic evolution that confirms a heavy trend: IA assistants are no longer content with [...] The article Microsoft Copilot Checkout: Buying online without leaving IA becomes a reality has ap…

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Computerworld broke the news in on Friday, January 9, 2026.
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