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ProSiebenSat.1 and FreeWheel Form Pan-European Advertising Alliance
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ProSiebenSat.1 and FreeWheel form pan-European advertising alliance
German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital platforms. The alliance marks a significant milestone in the companies’ shared ambition to provide advertisers and agencies with seamless access to premium video inventory, spanning both linear TV and…
New invention of the advertising wheel: Media group ProSiebenSat.1 enters a technological partnership with Comcast subsidiary FreeWheel. Via the connection of the media manager of the P7S1 subsidiary Virtual Minds to the FreeWheel technology, the advertising inventory of the linear TV channels of ProSiebenSat.1, the streaming service Joyn as well as the connected TV and online video offers of the group programmatically across Europe become booka…
Pro Seven Sat 1 Media cooperates in international marketing with Comcast subsidiary FreeWheel. By linking the technologies of the two partners, advertisers can now book pan-European campaigns on the Big Screen at Pro Seven Sat 1.
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