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Coolcation Is Back: “Hotter than Ever”

Summary by Svenska Dagbladet
Last year's "coolcation" travel trend is back - and according to the figures, it seems stronger than ever. Flight bookings to northern Sweden have seen a big boost. "It's a trend we believe will continue," says Thomas Thessen at SAS.

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Last year's "coolcation" travel trend is back - and according to the figures, it seems stronger than ever. Flight bookings to northern Sweden have seen a big boost. "It's a trend we believe will continue," says Thomas Thessen at SAS.

·Stockholm, Sweden
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Climate change knows no mercy, and it keeps telling us that there will be no mercy this summer either. It has long been rumored that the Nordic countries could be the new summer escapes - or even the plan B for permanent settlement. Investors in the Baltic Sea have already realized this, and anyone who doesn't get their act together soon could face unprecedented price increases.

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Svenska Dagbladet broke the news in Stockholm, Sweden on Friday, June 13, 2025.
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