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Controversial Advertising Campaign: Did Lidl Promise Too Much?

Lidl fights with Aldi for the discounter crown. In May 2025, the retail chain lured customers with the "greatest price reduction of all time - and was sued. Now the process starts.
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SAT.1 REGIONALSAT.1 REGIONAL
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aachener-zeitung.deaachener-zeitung.de

Heilbronn (dpa) – What can advertising, what not? The judges at the Heilbronn Regional Court deal with this question. Today, the trial between the discounter Lidl and the consumer center Hamburg (Az. 21 O 77/25 KfH) begins. The focus is on a campaign of the food retailer, which caused a stir in May 2025. Lidl had then advertised with the "greatest price reduction of all times". 500 products were to become permanently cheaper, it was said. From t…

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SAT.1 REGIONAL broke the news in on Thursday, February 19, 2026.
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