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Continuous Research: The Secret Weapon For Effective Product Teams
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Continuous Research: The Secret Weapon For Effective Product Teams
Traditional product building happens in sequential phases. Following a waterfall methodology, long phases of upfront research are followed by long periods of building or implementing, before the research begins again. But this episodic style is falling out of favor with forward-thinking teams. The best product organizations are embracing continuous research, an always-on approach to gathering insights that allows for more user-centered, effectiv…
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