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Content context and placement are more vital than asset creation alone: Goafest 2025
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Content context and placement are more vital than asset creation alone: Goafest 2025
MUMBAI: On the final day of Goafest 2025 there was a session ‘Beyond the 20 Second Ad Window – Crafting Meaningful Brand Moments in the Attention Economy’. It was part a of IGNITE THE EVOLUTION, and was presented by Amazon MX Player. This discussion brought together Kanika Anand, GM, Media, Airtel; Rashmi Sehgal, Chief Digital and Transformation Officer, Zenith; and Ajay Mehta, Head, Content & Creative Services, GroupM. The session was moderated…
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