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Consumption Will Regulate the "Publicity of Fear" and Force Companies to Accompany Their Statements in Advertisements with "Statistics"
9 Articles
9 Articles
The Ministry of Consumer Affairs, led by Pablo Bustinduy, will regulate the so-called "advertising of fear" through the Law on Sustainable Consumption that will be adopted imminently. According to the Government, this advertising uses manipulative messages, exploits emotions such as anxiety and fear.For this reason, Consumo considers essential a regulation that protects consumers from this type of advertising and will force companies to add stat…
It will do so through the Sustainable Consumption Act, with the aim of regulating the advertisements they use, for example, security companies that warn of thefts and occupations.Consumption will amend the law to prevent crowding: that companies reduce the quantity of the product without lowering the price.The Ministry of Consumption will regulate the so-called “advertising of fear”, which employs, for example, security companies to create fear …
The future law wants to put a stop to messages that exaggerate the risks, as with those of many security companies or alarms.
Is the self-serving scaremongering about squatting coming to an end? The data in no way supports what many security companies have been promoting for years to boost their sales. This technique is known as "fear advertising," and this is where the Ministry of Social Rights, Consumption, and the 2030 Agenda will step in. Pablo Bustinduy will pursue all these companies with the Sustainable Consumption Law being developed by his department and which…
The Government wants to limit misleading or fear-inducing advertising to buy products through a sustainable consumption law that will soon be presented to the Council of Ministers. The regulation: The sustainable consumption law provides for regulating advertisements that may induce the recipients to fear that they will buy products, such as those related to security alarms, which recreate scenes in which during the holidays it is safer to have …
The government is finalizing the drafting of the draft law on Sustainable Consumption, which it hopes to send shortly to a Council of Ministers in first reading. The Minister of Social Rights, Consumption and Agenda 2030, Pablo Bustinduy, has indicated in Barcelona that Spain will incorporate the ban on 'ecoposturing', in order to ban advertising commercial practices that aim to sell environmental qualities of a product without the assertions be…
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