Recycled Plastic Consumer Confidence Increases

New study shows recyclable packaging now a factor in consumer choice

76% of grocery shoppers are actively looking for products that don’t add to landfill at the end of their lifecycle.  Amcor’s Recycled Content, Real Impact report reveals that around two-thirds (63%) of European consumers consider brands that use recyclable PCR plastic in their packaging to be more trustworthy than those that don’t.  Beyond this, just over half (53%) of consumers said the use of recycled plastic in packaging makes ‘no difference’…

Recycled plastic consumer confidence increases

Amcor has unveiled a comprehensive consumer insight report indicating a significant shift in European shopping habits towards recycled plastic packaging. The report, titled “Recycled Content, Real Impact,” surveyed 3,201 consumers and conducted 32 in-depth qualitative interviews across six major European markets. Findings show 91% of consumers are now aware that supermarket staples use recycled plastic in packaging. The study reveals that awaren…

Consumers want clarity on recycled content claims, finds Amcor

MRW Consumers want clarity on recycled content claims, finds Amcor Survey of over 3,000 shoppers showed strong support for recycled packaging, while highlighting demand for more details and independent verificationConsumers want clarity on recycled content claims, finds Amcor MRW Reporter