Consumers should help pay for regen ag, say ag industry professionals. Consumers tend to disagree

Consumers should help pay for regen ag, say ag industry professionals. Consumers tend to disagree

The “vast majority” of of agriculture industry professionals surveyed are “pro regen ag,” according to a recent report from Purdue University venture studio DIAL Ventures. It’s in the details that the conversation becomes more nuanced, says Lourival Monaco, a research assistant professor in agricultural economics at Purdue University and a co-author of the report. “When you look at what they rank as the important features of regen ag versus what…