Consumers have heard of regenerative agriculture. What will convince them to to actually buy it?

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Consumers have heard of regenerative agriculture. What will convince them to to actually buy it?

Over the past few years, “regenerative” has become a buzzword in the food industry. Major brands, from Nestlé to General Mills, have announced regenerative agriculture commitments, while smaller companies tout labels like “Regenerative Organic Certified,” that, according to the label’s certifying body the Regenerative Organic Alliance (ROA), are growing exponentially in number. Yet, with food costs still on the rise and growing supply chain unce…