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New tools answer consumers’ questions about their food

Summary by The Gilmer Mirror
By Jeroen van de Ven The agricultural industry has a growing challenge — and a budding opportunity to solve it. According to a recent study, only 24% of U.S. adults have a high degree of trust in the information they get about how their food is produced. For Generation Z, that figure falls to 17%. As younger generations begin developing lifelong shopping habits, they are showing an ever-greater interest in how agricultural products make it to th…
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