Consumers Aren’t Just Buying Gifts This Holiday Season. They’re Stocking up on Essentials.
- On Monday, Adobe Analytics forecasted U.S. online sales for the 2026 holiday season will grow 6.7% to a record $275.1 billion, running from November 1 through December 31.
- Cyber Week, the five-day period spanning Thanksgiving through Cyber Monday, is projected to drive $47.5 billion in online sales, with Cyber Monday expected to set a new record exceeding $15 billion.
- Electronics are projected to lead major categories at $63.3 billion, followed by apparel at $51.3 billion, as shoppers prioritize essentials amid economic concerns pushing consumers toward value.
- Artificial intelligence traffic to retail sites is expected to increase 130%, with 77% of users feeling "more confident in their purchase," while BNPL spending is projected to reach $21.3 billion.
- Despite the optimistic sales forecast, consumer sentiment has fallen 15% this year according to a September University of Michigan survey, as retailers like Walmart, Kohl's, and American Eagle express spending concerns.
18 Articles
18 Articles
What people buy online this holiday season will be increasingly influenced by chatbots such as ChatGPT from OpenAI. This is evident from research by Adobe in the United States, reported by Bloomberg. The researchers speak of a 130 percent increase compared to a year ago. According to Adobe, consumers who use AI as a tool to gather information are more likely to make a purchase and spend more per transaction than shoppers who shop through traditi…
Sales in the U.S. Internet shop during the winter season (November 1 to December 31) will increase to a record peak this year, projected by Adobe Inc.Adobe to increase sales to $275.1 billion during this period, an increase of 6.7 per cent over the previous year.
Reformatorisch Dagblad
This Christmas, people are primarily relying on chatbots like ChatGPT for advice when searching for gifts online. This is evident from research by Adobe Analytics into consumer purchasing behavior in the United States.
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