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Consumers are willing to pay more for animal welfare, Uni of Reading study shows
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Consumers are willing to pay more for animal welfare, Uni of Reading study shows
NEW RESEARCH from the University of Reading shows that Shoppers would pay more for their weekly food shop if it meant improved welfare for farm animals. A survey of 3,013 people, carried out between September and October 2024, measured how much shoppers would pay each week for various welfare improvements for a range of farm animals across the UK. Two-thirds of respondents said concern for animal welfare influenced their purchasing decisions, an…
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