Kroger overcharges customers for items marked as being on sale, Consumer Reports finds
- Consumer Reports released a report on May 14, 2025, finding that Kroger stores across 14 states and D.C. Overcharged customers on sale items.
- The inquiry was initiated following claims by Kroger employees in Colorado, who raised concerns about numerous inaccuracies in price labels during ongoing union contract discussions.
- Secret shoppers inspected 26 Kroger-owned stores from March to May and found over 150 expired sale tags causing higher checkout prices on items like beef and coffee.
- The average overcharge was $1.70 per item, with Kroger stating it conducts weekly price checks reviewing millions of items and calls any error unacceptable but denies widespread issues.
- This report suggests that customers may unknowingly pay more at Kroger stores, reflecting ongoing pricing disputes similar to those at other major grocery chains.
71 Articles
71 Articles

Kroger accused of overcharging customers on sale items, report shows
Customers at Kroger stores like City Market and King Soopers — which operate roughly 150 locations across 36 cities in Colorado — have been paying full price for items labelled as discounted, a Consumer Reports investigation found. The report, written by Consumer Reports in collaboration with The Guardian and the Food & Environment Reporting Network, originated from a tip from Kroger workers in Colorado. The workers, who are currently in labor u…
‘Secret shoppers’ at Kroger stores say overcharging is common
Shopping trips to King Soopers and City Market stores in Colorado and other Kroger-owned supermarkets in other states turned up what the shoppers say were widespread discrepancies between the price on the shelves and what got rung up. As a…
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