Consumer confusion threatens EPR effectiveness says research

70% of UK adults are confused about how to recycle packaging

New research from Aquapak suggests 70% of UK adults are confused about what packaging can and can’t be recycled. As part of the research, Consumer Intelligence surveyed 751 UK adults earlier this year on their knowledge of packaging recycling. Only 10% of respondents said they always find instructions on how to dispose of packaging easy to understand. 52% described instructions as ‘sometimes’ understandable and only 29% said they are ‘often’ eas…

Consumer confusion threatens EPR effectiveness says research

More than two thirds of UK consumers are still confused by what packaging can and can’t be recycled, potentially hampering the effectiveness of Extended Producer Responsibility (EPR) legislation, according to new research from packaging materials specialist Aquapak.