Consumer brand partnerships in the attractions sector: a sleeping giant opportunity

Consumer brand partnerships in the attractions sector: a sleeping giant opportunity

Many attraction operators are paying IP holders for access to their characters, stories and assets, with the hope of drawing in big crowds, differentiating themselves from competitors and monetising their offer. Whether it’s Disney, Bluey or Minecraft, we continue to see significant growth in traditional IP, with guests flocking to spend their time (and money!) with their favourite characters and immerse themselves in worlds they love from TV, f…