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'Go Woke, Go Broke?' Not So Fast: New Survey Reveals LGBTQ+ Consumers Are Cutting Spending with Companies Retreating From DEI

Summary by Pride Source
The message from LGBTQ+ consumers is crystal clear: If companies won't stand with us, we won't stand with them. A new survey from the National LGBT Media Association reveals that 88% of queer consumers have noticed corporate pullbacks from diversity and inclusion initiatives over the past year, and they're prepared to take their business elsewhere. The comprehensive survey of more than 400 LGBTQ+ consumers, conducted in May 2025, paints a pictur…

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Pride Source broke the news in on Friday, June 6, 2025.
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