Confidence, Security and Logistics, Challenges for “Social Trade”

Consumotic

Factuality

Ownership

Making online purchases has undoubtedly become a growing attraction among the Mexican population, particularly during commercial campaigns; however, for an important percentage of Internet users the electronic commerce that is carried out through social networks, (social commerce), still presents unsolved risks. “Current consumers are taking advantage of new technologies and purchasing channels more than ever, and expect retail traders to improv…