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Comscore to launch YouTube CTV measurement in India by the end of 2025
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Comscore to launch YouTube CTV measurement in India by the end of 2025
Goa: Comscore is making a bold bet on YouTube CTV measurement in India, a move Alejandro Fosk, Executive Vice-President International, Comscore, calls a “game-changer” for the market. Following successful rollouts in Spain and Malaysia, India is next in line for Comscore’s third-party validation of YouTube Connected TV performance, marking a crucial step in standardising video metrics across screens. He said, “We’re set to launch third-party mea…
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