Comscore: Summer Drives Your Smartphone. Compare News at +5.5%, Fly Paramount and Disney
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Rome, 10 Sep. (Adnkronos) - The summer consolidates the digital habits of Italians, confirming a trend now structural: the migration of consumption to the smartphone and the centrality of social media as the primary channel of engagement. According to the last Comscore surveys relative to the month of July 2026, the audience of Italians online keeps numerically stable at 46.1 million unique visitors, but with a significant increase in the intens…
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(Adnkronos) "The summer consolidates the digital habits of Italians, confirming a trend now structural: the migration of consumption to the smartphone and the centrality of social media as the primary channel of engagement. According to the last Comscore surveys relative to the month of July 2026, the audience of online Italians keeps numerically stable at 46.1 [...]
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