Competitors roast McDonald's after CEO burger tasting mishap

Mouthing Off | McDonald’s CEO’s burger blunder shows the problem of lacking a common touch

Chris Kempczinski’s timid taste test of McDonald’s new Big Arch sparked a slew of trolling responses from Burger King, Wendy’s and A&W.

Competitors roast McDonald's after CEO burger tasting mishap

McDonald's CEO Chris Kempczinski's video of a Big Arch burger taste test set off an ongoing social media scrum with fast-food brands piling on and some trying to change the narrative.

Battle of the burger dorks » Sandpoint Reader

By Ben OlsonReader Staff Occasionally, amid the constant drumbeat of negative stories about our crumbling world, the spotlight shines on something truly absurd to provide much-needed comic relief.  Enter McDonald’s CEO Chris Kempczinski. It all started when Kempczinski posted a video of himself eating the fast-food joint’s new Big Arch burger. Kempczinski — who resembles what would result if you typed “clueless vanilla dork CEO” as a generative …