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Comparative Advertising: Orchestra Campaign Deemed Legal
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The Douai Court of Appeal overturns the conviction for unlawful comparative advertising of the company Neworch, operator of the children's clothing brand Orchestra, previously handed down by the Lille Commercial Court (CA Douai, chamber 2, section 2, April 24, 2025, no. 23/03436). It also recalls the criteria for the legality of comparative advertising. Some facts In 2021, the company Neworch (Orchestra) carried out an advertising campaign highl…
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