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What Is Rainbow Capitalism, and Why Is It Problematic?
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What is rainbow capitalism, and why is it problematic?
During Pride Month, companies have joined in on the rainbow-themed festivities. While it may seem like innocent fun, and even allyship, rainbow capitalism or rainbow-washing can be damaging. The Sage Encyclopedia of LGBTQ+ Studies defines rainbow capitalism as the use of LGBTQ+ symbology and language by companies to gain favor and profits from the LGBTQ+ community and their allies while using such virtue signaling to mask internal issues. A Forb…
More companies are extinguishing their colors. Geopolitical, social and economic tensions began to influence corporate decisions about diversity and inclusion, in a scenario where political figures like Donald Trump have openly questioned the value of these policies and described diversity programs as a distraction or ideological imposition. According to Robert Walters, 5% of large companies have already closed their diversity areas or left them…
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