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Companies Viewed as Retreating from Inclusion Risk Losing LGBTQ+ Customers at Twice the Rate of Other Consumers
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Companies Viewed as Retreating from Inclusion Risk Losing LGBTQ+ Customers at Twice the Rate of Other Consumers
As companies across the nation make high-stakes decisions about how – or whether – to engage with LGBTQ+ communities this Pride Month and beyond, new research from the Human Rights Campaign Foundation makes the economic stakes unmistakably clear: LGBTQ+ consumers are watching, and spending accordingly. With more than $1.4 trillion in annual U.S. spending power and more than $3.9 trillion globally, LGBTQ+ consumers are not a niche audience. They …
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