Companies Use AI and Neuroscience to Map Faces and Detect Advertising Reactions on Screens

Globo

Lean Right

Factuality

Ownership

How long can you pay attention to a text, a short video, a TV series, or a film until your mind turns to another place? This is what media companies and advertisers try to measure in experiments that combine technology and neuroscience. Technological devices begin to invisibly invade living rooms, with cameras equipped with sensors that detect movements of the face and eyes of viewers in front of artificial intelligence (AI) screens and models o…