Common Thread Gets Acacia Financing for E-Commerce - Orange County Business Journal

Common Thread Gets Acacia Financing for E-Commerce - Orange County Business Journal

Common Thread Collective, an e-commerce digital marketing agency, has gotten financial backing from private equity firm Acacia Group. While the amount was not specified, the support comes at a critical time for e-commerce, where a crowded marketplace means every ad must count. CTC specializes in direct-to-consumer e-commerce brands. “We help brands sell more stuff on the internet with digital ads,” said Common Thread CEO Taylor Holiday. “Or as m…