Commercial radio myths need debunking, Radio Connects president tells WAB conference - Broadcast Dialogue

Commercial radio myths need debunking, Radio Connects president tells WAB conference - Broadcast Dialogue

Radio is far from dead, Caroline Gianias, President of Radio Connects, told the recent Western Association of Broadcasters (WAB) conference. However, convincing a new generation of advertising planners of that is commercial broadcasters’ biggest challenge right now. Gianias asserted that common misconceptions about commercial radio need to be debunked, including challenging the belief that remote work has eliminated commutes, noting that 83% of …