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COMMENTARY: Certified pre-owned is having a moment, but will dealers seize it?
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COMMENTARY: Certified pre-owned is having a moment, but will dealers seize it?
In a market still shaking off pandemic distortions and absorbing the economic uncertainty of new tariffs, certified pre-owned vehicles are again quietly emerging as an important strategic play for both automakers and their dealers. In light of current conditions — and perhaps because of them — the math adds up in favor of broader use of CPO. The industry statistics gathered by J.D. Power demonstrate it quite clearly. CPO vehicles offer faster tu…
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