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Home of Philadelphia 76ers, Flyers lands naming rights deal with Xfinity Mobile

  • On May 6, 2025, the organizations behind Philadelphia's major sports teams announced that their home venue will be rebranded as Xfinity Mobile Arena starting September 1, 2025.
  • This change follows Wells Fargo’s 2024 decision not to renew its naming rights deal, which had lasted since 2010 and reportedly cost about $1.4 million annually.
  • The arena opened in 1996, hosts over 220 annual events with 2.5 million guests yearly, and Comcast owns the venue, the Flyers, and holds naming rights to a new arena being built with HBSE.
  • Steve Croney, Comcast’s Chief Operating Officer, highlighted the strong enthusiasm of Philadelphia’s fans, noting that their competitive energy aligns well with the Xfinity Mobile brand’s objectives for the arena.
  • The renaming and partnership run through the 2030-31 season and represent Comcast’s strategy to promote its growing mobile business as it develops a new arena opening in 2031-32.
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NBC Philadelphia broke the news in Philadelphia, United States on Tuesday, May 6, 2025.
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