Comcast Advertising unveils Outcomes+ to bridge TV-digital gap

Comcast Advertising unveils Outcomes+ to bridge TV-digital gap

Comcast Advertising has introduced Outcomes+, a new targeting and attribution solution designed to strengthen how advertisers plan, execute and measure campaigns across both traditional television and streaming environments. Announced at the IAB NewFronts, the new initiative aims to close the long-standing gap between TV’s scale and digital media’s precision by combining data, technology and AI-driven tools into a unified system. Source: Comcast…