Column | Lewis: The secret to success – don’t play by the rules

Column | Lewis: The secret to success – don’t play by the rules

I’ve been involved with hundreds of startups — some I started, many I funded, and many I acquired while working at larger companies. The most common trait of successful startups? They ignore the existing rulebook and play their own game — with new rules. Now, when I say “break the rules,” I don’t mean laws. Success isn’t about breaking the law — it’s about changing the game. Take Amazon. It would have been nearly impossible for them to dethrone …