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Columbia v. Columbia: a trademark clash between education and apparel
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Columbia v. Columbia: a trademark clash between education and apparel
Published At its core, the dispute between Columbia Sportswear and Columbia University is about how entities that coexist under a shared term must adhere to clearly defined boundaries, both contractually and in the marketplace, to avoid consumer confusion. Columbia Sportswear has become a global leader in outdoor apparel and gear. Its branding centers around the word “Columbia,” a name that, …
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