[Opinion] Colour talks: What colour says in your comms

Colour talks: What colour says in your comms

As a designer, I have the sometimes tricky job of navigating not just complex briefs, but the personal opinions and tastes of my clients. It’s easier when I have a set of brand guidelines on my side, but there are some occasions where opinions on something as supposedly simple as colour come into play. At the end of the day, I encourage my clients to put personal opinion aside (to a degree) and focus on what matters with design: communicating co…